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Creative Writing
Design is no good without content. In this module, students will explore creative copywriting techniques to add more zing into their design. Catchy slogans, company mottos and juicy taglines are quintessential of a good logo or magazine cover. Learn how to turn boring content into interesting reading.
Learning objectives:
- Understand proper terminology
- Use words to engage attention
- Understand rules of positivism
- Write for different mediums
- Write with the audience in mind
Print & Materials
This subject focuses on the crucial stages of offset production which follows after the design approval. It provides the basic and essential understanding for designers to ensure smooth production process and defined designer’s preproduction responsibility. It also gives you the opportunity to learn different production possibilities for final printing enhancement.
Learning objectives:
- Understand the process of producing printed material
- Recognise substrate properties texture and applicable use
- Understand different printing techniques
- Recognise types of finishes and their properties
- Understand the various production method
Packaging Forms & Graphics
This unit deconstructs the component parts of packaging design. It discusses structure, information layout, hierarchy, photography, illustration, finishes in isolation and in relation to each other.
Learning objectives:
- Apply their knowledge of substrates and printing techniques to the packaging form
- Understand the role and purpose of packaging
- Understand packaging dynamics and product differentiation
- Explore the anatomy and structure of different packaging designs
- Understand information layout hierarchy in packaging design
Book Illustration
Grids and format are often overlooked because of its almost exclusive utilitarian nature. This and the existence of many generic format is something that many designers do not realize they are thinking about. This unit includes the basic principles of layout as used in contemporary design.
Learning objectives:
- Apply their knowledge of substrates and printing techniques to the book form
- Understand Imposition and the various book formats
- Understand the various grid system and how to apply them
- Understand how to arrange information by Hierarchy and division
- Understand and apply the different types of binding, slipcases and die cuts
- Experiment with different types of folds, inserts, wraps, cuts and special requirements
Brand Identity
This subject is an introduction unit to designing brand identity. It discusses strategies undertaken to create brand awareness including traditional methods and emerging trends. It looks at how branding strategies are applied in advertising and how they can combine to affect customer experience. This unit aims to provide a practical structure for the brand building process without straying too far away from reality.
Learning objectives:
- Understand the concept of brands and brand identity
- Understand the planning process for brand creations
- Have a good knowledge of branding strategies
- Applying design to branding
- Create a branding guideline.
Product Design
This subject is an introduction unit to product design. It aims to equip students in idea generation, concept development, testing and manufacturing or implementation of a product (physical object or service). It discusses conceptualization and evaluation of ideas, making them tangible through products in a more systematic approach. This unit aims to combines art, science and technology to create tangible three-dimensional goods facilitated by digital tools.
Learning objectives:
- Understanding of product and its design rationale
- Understanding the methodologies of product design
- Implementation of design to user interface
- Implementation of product design
- Creation of a sustainable future design
Advertising Campaign
This unit touches on the creative process from briefing to the evaluation of ideas. It aims to impart skills on how to explore variations; and provide tools and stimuli to enhance your choices and liberate your creative skills.
Learning objectives:
- Develop concept and campaigns
- Conjure practical creativity
- Strategies and creative outcom
Media Planning
This unit deals with the non-creative side of advertising. A successful advertising campaign depends on a good media plan as well. Knowledge of the media planning is crucial for a designer in order to improve one’s workflow. The best media planners must also be strategic experts in advertising, marketing, research and finance.
Learning objectives:
- Create a hypothetical media plan
- Acquire a top down perspective on real world media planning
- Understand time frame and dollar distribution
- Understand media channels and available media resource
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