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Creative Writing
Design is no good without content. In this module, students will explore creative copywriting techniques to add more zing into their design. Catchy slogans, company mottos and juicy taglines are quintessential of a good logo or magazine cover. Learn how to turn boring content into interesting reading.
Learning objectives -
At the completion of this unit students should be able to:
- Understand proper terminology
- Use words to engage attention
- Understand rules of positivism
- Write for different mediums
- Write with the audience in mind
Web Design
This unit takes you through the entire web site creation process, from start to finish, while developing and enhancing your HTML, CSS and visual design skills along the way. You will learn about the web design environment, principles of web design, then move on to site layout, navigation, web typography, colour and images.
Learning objectives -
At the completion of this unit students should be able to:
- Apply web creation workflow
- Understand current technologies and terminologies
- Plan and execute the design of a working website
- Understand design constraints and strategies.
2D Animation & Games
This unit focuses on the development of individual creative expression using experimental and innovative animation techniques. This is accomplished through the melding of artistic application of the theories of motion, timing, storytelling, and entertainment, with the use of the most current technology required to successfully produce content in the competitive world of 2D and digital animation.
Learning objectives -
At the completion of this unit students should be able to:
- To construct a good story and to develop a sense of 2D animation short film.
- To expose to advanced digital animation techniques.
- Plan and execute visual design, testing, creation and marketing of games.
- Understand the evolution of computer games, the elements that contribute to a game's playability, hardware and software environments.
Multimedia Project
You will apply the basics of designing interactive media for the web and learn the advanced techniques of web authoring using HTML editors and other interactive application software. You will also be able to prepare rich media for multimedia projects, such as video, audio, interactive menus and moving visuals. These elements, together with advanced authoring techniques, will be applied to enhance the interactivity of web projects.
Learning objectives -
At the completion of this unit students should be able to:
- Multi-task in areas such as photography, wed-design, screenwriting, animation and interactive media.
- Expose to the latest concepts in the multimedia industry and will be able to gain employment in key areas of this growing industry.
- Explore of new and emerging media and encompasses a diverse range of communication platforms for various audiences.
- Develop a Multimedia portfolio of work while adopting a matured work culture that will prepare them for immediate employment or even for a term of higher study
Video Fundamentals
This subject introduces you to the fundamentals of videography. It provides you with the necessary theoretical knowledge of the role of video in design and communication; and the practical skills required to apply the basic principles of videography in image recording using the DV Cameras.
Learning objectives - At the completion of this unit students should be able to:
- Understand the principles of videography
- Operate a DV/HDV Camera
- Operate basic lighting
- Harness basic techniques for various types of videography
- Create a personal folio
Video Editing
This subject provides a detailed and precise look at the artistic and aesthetic principles and practices of editing for both picture and sound. Practical skills are grounded by the exposition of ideas and styles of editing through which the director can understand the visual tools at his / her disposal. This subject puts into context storytelling choices of an editor against a background of theory, history and practice.
Learning objectives - At the completion of this unit students should be able to:
- Understand the evolution of film editing
- Understand and apply editing theories
- Understand sound editing in film context
- Understand the various genres and their difference
Motion Graphics & Visual Effects
Although motion graphics have existed in motion pictures in the 60s to television in the 70s, motion graphics has long been a trade that has been elusive as a form of design. With the advent of interactive media, motion graphics is now a force to be reckoned with. Today, motion graphics is synonymous with design in the web and video arena. This unit explores the history, development and concepts in motion graphics.
Learning objectives - At the completion of this unit students should be able to:
- Understand timeless design concept and theories
- Apply theory to hands on projects
- Understand time and space choreography
- Understand and apply a creative workflow developmen
3D Animation
This unit aims to help students understand the basics of 3D modeling, 3D surface, material, animation, motion, camera and lighting.
Learning objectives -
At the completion of this unit students should be able to:
- Understanding Maya
- 3D Technical jargons
- Basic 3D Modeling
- Basic 3D Lighting
- Basic 3D Animation
- Basic 3D Rendering
- Movement in 3D space
- Integration between 3D and 2D in Motion Graphics
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